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Introduction/Background
Mexico is located on the outskirt of the United Sates. They have a free market and are a member of NAFTA that should work in our favor. NAFTA is the North American Free Trade Agreement that was made between the US, Canada and Mexico to phase out tariffs and eliminate fees that could hinder free trade. Exporting to Mexico would be much easier today than exporting to one of those European countries. Air land and sea, with technology being what it is today, we are sure that our goods can be transported in a timely manner to the buyer. According to the online Wikipedia, “Mexico's Gross Domestic Product (GDP) in purchasing power parity (PPP) was estimated at US $1.134 trillion in 2006, and 741.5 billion in nominal exchange rates.[1] As such, its standard of living, as measured in GDP in PPP per capita was of US $10,600. The World Bank reported that the country's Gross National Income and income per capita in nominal market exchange rates were the highest in Latin America, at US $753.394 billion,[13] and US $7,310[14] respectively, and as such, Mexico is now firmly established as an upper middle-income country.”
Strategy
In order for us to get our new product out there to the Mexican market; we will first need to contact all the medical offices within the area we are going to be doing business. We will then gather information on the type of service they offer and see if they would benefit from our products. Once we have a list of all the potential customers, we can set up an interview with them to discuss the product, how it work and the price. We can also contact the hospitals in the area and speak to local doctors about the product as well. We can make phone calls or send faxes, o ...