Introduction
The success of an organization is dependent upon the strategy that the organization has employed. Many have studied the effects of having a defined strategy in an organization and how it relates to the success of the company. Strategy is concerned with the set of business decisions and actions required to achieve long-term competitive advantage and earn above-average returns (Gomez-Mejia, & Balkin, D., 2002). In order for companies to keep employee morale high and to remain in competition in the business world, managers and leaders are required to examine the organizational strategy that exists within the company. Kudler has also broadened the spectrum on customer sales to include internet sales, catering services and online ordering. Kudler has evolved through technology to increase sales. Kudler has incorporated several changes within the organization to provide a well run organization that is seeking to be a long running company in the industry of gourmet food distributor. This paper will identify how changes in technology have created business opportunities for Kudler; the generic strategy Kudler is pursuing and how Kudler management can continuously scan the fine foods grocer industry for ideas that will allow it to update its strategy. Kudler Fine Foods will use a strategic management process. The strategic management process involves examining opportunities and threats in the external environment and identifying internal resources, capabilities and knowledge that can be used to take advantage of the opportunities and to deal with the threats (Gomez-Mejia, & Balkin, D., 2002).
Assessment of Technology
Kudler has to decipher how they would like new technology to advance their business. In business there are many factors ...