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Strategic Plan
Executive Summary
This paper will focus on a small startup company, Hotshots, and will attempt to analyze the needs of the organization for the purpose of developing a strategic management plan to help maximize the company’s growth and profitability potential. Pearce and Robinson (2004) define strategic Management as, “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company's objectives” (Ch.1). This includes such items as developing the company’s mission, philosophy and goals, analyzing the company’s capabilities, assessing the competitive environment, establishing both short and long-term goals, and establishing a system to measure success. Hotshots is still struggling to overcome the initial startup phase and become a consistently profitable and growing company, and therefore, a strategic management plan may help create new ideas to help focus efforts to reach the company’s end-state goals.
Company Background
In 2006, Buckley (Buck) Burkhardt and his father Mark Burkhardt developed and built Hotshots, an indoor European-style Go-Kart and Paintball facility in Dothan, Alabama. Built in a 70,000 square foot warehouse, the company soon grew to include three media rooms, a conference room four paintball fields, an RC track, and two Go-Kart tracks totaling nearly half a mile in length (Hotshots, 2008). About one year after opening, Buck separated from the company for a short time and his brother, Burke Burkhardt, took over as general manager of the company. Since then Buck has returned to manage the RC track and is helping run local and regional tournaments. A ...