Strategic Plan Template

A Strategic Plan
For
EA INC

Prepared by: Andrew Famogun
Email Address: [email protected]
Date: 10/10/05

 

Strategic planning is the set of decisions and actions that result in the design and activation of strategies to achieve the objectives of an organization.

Why plan?  Effective planning leads to:
Improved decision-making
Higher profitability
Lower risk

Strategic planning begins by addressing the following three questions.
Where are we?  (External analysis, internal analysis, and competitive analysis)
Where are we going or want to go? (Mission statement, long-term objectives)
How do we get there? (Strategy formulation ? corporate level, business unit level, and functional level)

Specificity ? facts and data ? are better than general statements.  Be as specific as possible in researching all aspects of strategic planning.  Personal opinions, beliefs, values, and thoughts are worth little without justification.  To paraphrase a comment in a popular movie ? Show Me the Data!  Two keys to this paper are the quality of research and the defense of the arguments. Needless to say, the paper should be well written.

Use the headings as they are written.  If your strategic plan does not require data that fits a specific heading, indicate that this particular heading is not necessary for your plan.  Defend the need not to provide data for it.

So, use the headings and delete the descriptive information and provide your own data.

Finally, remember, if you don't know where you are going, then any path will take you there!

The framework in this document is from Pearce & Robinson (2000).  Additional information provided is ...
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