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Running head: STRATEGIC PLAN: DEAN’S AUTO CLINIC
Strategic Plan: Dean’s Auto Clinic
Tina Fisher
University of Phoenix
Executive Summary
Dean’s Auto Clinic is a reputable auto repair shop that has built its business by providing quality work at reasonable prices. With a solid, yet small, customer base, the company is ready to catapult to the next level and grow the business. The company does face some tough challenges ahead including the current and future downturn of the economy when many people put off car repair work. Even with the economy being down, Dean’s can profit because many individuals will forego a new car purchase and pay to have their existing cars repaired. Challenging to the company is the lack of service information it receives from manufacturers, however, there is current legislation to provide this to all aftermarket shops. Technology and sophistication of modern cars is one of the largest challenges the company faces, but through training and research the company can overcome the challenge. To achieve the company’s vision and attain its long-term objectives, it will implement a concentration strategy which will increase the use of its services by its present market.
Dean’s will overcome the stated challenges by committing to the strategic plan and its action items The owner is ready to take on the challenges and will be rewarded with increased revenues and profits. With an investment of $75,000 in the next three years, the company can expect to have revenues of $941,460, an average increase of $313,820 per year. In addition, profitability will rise from 33.5% to 40.3% over the three year period and profit ...