ABSTRACT
ABC Co., a (fictional) well-known animal feed company has been actively involved with international expansion.
ABC BD Ltd. (ABL), the master franchisee for ABC Co. in Bangladesh, wishes to start building production facilities in four major regions (North, South, East and West Bangladesh) by late 2006. From then on, ABL will most probably be experiencing aggressive expansion, which unavoidably will require strong resource management and effective corporate system development.
ABL's challenge will be to form an effective centralized decision-making team. Furthermore, ABL will have to maintain a pool of well-trained managers.
This course assignment paper aims to identify and examine the key successful factors for ABC Co.'s selected franchisee (ABL) to thrive in Bangladesh, and to provide the reasons that may hinder ABL's projected (fast) growth in Bangladesh. By using the Four Facets of the Environment to analyze external and internal factors, this paper will provide several solutions to possible future major problems for ABL.
BACKGROUND - ABC COMPANY
Company History and Culture
For more than 100 years, ABC products and services have been known for their premium quality. Today, ABC has become a global brand. But while strategic brand decisions are made globally, they are always managed locally.
Each business unit executes its business plan locally, with local management leading the way. The tremendous experience gained during 75+ years of ABC's international expansion ensures that the specific market needs of individual business units are always met and fully understood.
Today, key foundations of the ABC brand include comprehensive marketing programs, access to leading-edge t ...