Strategic Analysis Of Hospitality and Tourism Businesses
U54081
The US Airline Industry
Portfolio
Simon Houston
Jessica McCormack
Mark Surguy
Shuangshuang zhao
Jiaying Zhang
Table Of Contents Page
1.1 Background to the Industry 3
2.0 External Analysis ? PEST 4
2.1 Political Factors 4
2.2 Economic Factors 6
2.3 Socio-Cultural Factors 7
2.4 Technological Factors 9
3.0 Porter's Five Forces 11
3.1 Threat of Competitive Rivalry 11
3.2 Threa ...