Question 1: What is Ban Boredom and does it make sense for Store24?
Answer “The Ban Boredom strategy was really playing off of the urban, young adult market. Marketers know that this demographic gets bored easily and needs to be stimulated. We wanted this group to always see new and different things in the store.” (to create a strong sense of loyalty)
Ban Boredom ??? ?????????? Store24 ????????????????????????????????????????????????????????? ??????? Store24 ?????????????????????????????? Ban Boredom ????????????????????????????????????????????? ??????????????? ??????????????????????????????? brand loyalty ?????????????????
???????? Company Background ????????????????????? ?????????????? Store24 ??? New England ?? NYC ????????????????? ???????????? ?????????????????????????????????????????????????????????????????? ??????????? Store24 ??????????????????????
???????? Ban Boredom ????????????????? Customer Relationship Management (CRM) ??? Starbucks Coffee ??? Ban Boredom ????????????????????????????????????????????? ?????????????????????????? break the ice ??? build relationship ??????????????????? cross-sell
????????????????????? ?????? Store24 ????????????????????? Ban Boredom ??? ??????????????????????????????? ??????????????????????????????????????????? Starbucks Coffee ????????????
?????? paragraph ?????? “In May 1998,…the most recent customer feedback surveys showed low differentiation of Store24 from our competitors…The survey results showed that customers primarily valued fast service and good product selection” ?????????????? ??????????????????????????????????????????? Store24 ????????????????????????? ??? ??????????? ??????????????????????
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