Introduction
Steve has decided to move onto greener grass for his franchise! He realizes that he can add on to his franchise globally in Prague, Czech Republic. He takes his time on doing this big move by having a meeting with family and friends in the Czech Republic. Dealing with the pizza industry in America is different from how the Czechs eat. “Czechs eat with the fork in the left hand and the knife in the right” (Culture Grams). “They keep their hands, but not elbows, above the table” (Culture Grams). “Americans eat foods such as french fries, fried chicken, hamburgers, pizza, and tacos with the hands” (Culture Grams). They generally place napkins in the lap” The majority of Czechs eat a lot of bread at pubs. What Steve can do is show a variety of different breads with different flavors to entice them to come to his franchise. The Czechs language is different from Americans. “Czech is a Slavic language; it is similar to Slovak but also related to Polish, Croatian, and Russian (Culture Grams)”. The newer generations also speak English as secondary language in the Republic which is good for Steve franchise. He would also have to change the franchise in Czech Republic language just to keep the tradition for families that go out to eat at his restaurant.
The business risk may be with the quality of the bread. Since that’s one of there main foods they eat on the go. They should have women cook there food since the woman mainly cooks at home. In order to make a successful pizza business in Prague, Steve has to make it into a traditional family business. Since the citizens of Prague are people that eat with forks Steve can serve his table with the correct s ...