Steinway & Sons
Key Facts:
Steinway & Sons was founded by Henry Steinway in 1853. It is one of the best known producers of concert pianos in the world. Steinway & Sons is well known for its quality workmanship. Each piano is hand crafted to be perfect. Piano making requires highly skilled craftsmen. Steinway manufacturing techniques have stayed almost the same since 1853. The pianos have been very popular since 1865 when they won several gold medals in America and European exhibitions. Steinway & Sons gained international recognition in 1867 for excellence in manufacturing and engineering. Steinway used innovative technology as long as theories from the famous physicist Herman Helmhotz to improve his pianos. In the 1970’s CBS owned Steinway and the quality went downhill until it was sold and re-established to follow the Steinway tradition in 1985. Today Yamaha has tried to challenge Steinway’s dominance in the concert piano market. Although there is fierce competition, Steinway has come out with two new lines of pianos, one being the Boston Piano and the other being the Essex. The Boston Piano is manufactured by Kawai, Japans second larger piano makers. The Essex is a less expensive line of pianos that still has great quality and craftsmanship.
S.W.O.T:
A S.W.O.T analysis sums up Steinway & Sons by talking about its strengths, weaknesses, opportunities, and threats. All of these strongly affect the company for either bad or good. A S.W.O.T analysis helps people to learn more about a company. It gives an in depth insight on the company.
Being one of the best known producers for concert pianos in the world is a major strength. The unique quality of each piano and having over 100 patents is a strength to the compa ...