Introduction
“An entrepreneur is one who creates a new business in the face of risk and uncertainty for the purpose of achieving profit and growth by identifying opportunities and assembling the necessary resources to capitalise on them
(Scarborough and Zimmerer 2000)
This assignment is been carried out by 3 groups of girls which involves research into all the aspects of starting up a business. This will cover the following:
• Business description of the business ideas and how it was generated, aim and objectives of the business and also an initial research, including an updates CV’s for each group member and their individual aims. The choice of business formats plus reasons for choice and paper work required. Details of how the research of the market was carried out including questionnaire.
• Marketing plan for the proposed business incorporating: overview of the market segment, description of the products and services being offered, examination of the competition, why our products service will be better and different.
Description
The name of our business is called ‘Finger Licken Chicken’ (FLC). The main reason we have chosen this name is because the business specialises on chicken, the business is an Afro-Caribbean eatery/restaurant, which meant to produce/cook chicken in African-Caribbean way, which is spicy.
The business is inspired by 3 friends with the desire to make right a great wrong in society ‘the deprivation of finger-licken African-Caribbean food in our enviro ...