About Starbucks
Based in Seattle, Starbucks operates almost 10,000 coffee shops in over 30 countries. The company sells coffee drinks and beans, pastries, and other food items and beverages, as well as mugs, coffeemakers, coffee grinders, and storage containers at stores under the name Starbuck's. The company also sells its beans to more than 4,200 restaurants, businesses, airlines, and hotels.
1. Target customer
Starbucks targets both males and females, mainly 18-30 year olds, but really does cater for all age's needs. Since young children don't usually drink coffee, Starbucks offers a range of non-coffee beverages to cater for the whole family. Such a non-coffee beverages include summer drink favors also well known as Frappucino and all sorts of fine quality teas and water. In addition, hanging out in Starbucks gives the impression of being very with it and most of the people sitting in the stores give off the images of having some sort of social status. Starbucks customers are mainly in their final years of high school, in university or just starting to work. But in general, they all have had a good education, and if they do have a job, it almost certainly includes a big income as well. For the psychographic features of customers, Starbucks is very heavily involved in charity and is making significant efforts to be a socially and environmentally responsible company. Therefore, we can say that Starbucks aims to target and try to reach people who are generous and charitable, as well as people who like to have fun and enjoy the creative and entertaining side of life. Starbucks also has a strong commitment to the environment and the company's policy to recycle and conserve wherever possible is exemplified by the 10% discount it provides to cus ...