? Starbucks is enjoying its 11th consecutive year of 5% or higher comparable store sales growth.
? According to market research, Starbucks is not always meeting its customers' expectations in the area of customer satisfaction.
? Need to improve speed of service and thereby increase customer satisfaction by spending $40 million annually by allowing each store to have an additional 20 hours of labor weekly.
? What will be the impact on sales and profitability after meeting the market research on customer satisfaction?
? Starbucks were selling whole beans and premium-priced coffee beverages by the cup and catered primarily to affluent, well educated, white-collar patrons (skewed female) between the ages of 25 and 44.
? In 1992 Starbucks had 140 stores in the Northwest and Chicago. It becomes public limited company in the same year.
? By 2002 Starbucks had become the dominant specialty-coffee brand in North America. Sales had climbed at a compound Annual Growth Rate (CAGR) of 40% from 1992 to 2002. Net earnings had risen at a CARG of 50%.
? In 2002 Starbucks had well over 5000 stores globally and were serving 20 million unique customers. It was opening average three stores daily.
? Starbucks had spent almost nothing on advertising.
? Starbucks first branding strategy focused on its product by maintaining its coffee standards.
? Starbucks seconds branding strategy was customer service.
? Starbucks third branding strategy is store environment. Starbucks had seating environment encourage l ...