Starbucks Marketing Mix

Assignment No.1(Individual)
               

                                                       
Capital University of Economics and Business
BTEC center

Unit Name: Quantitative Techniques for Business
Unit Code: 20746P
Unit level: H1
Unit Tutor: Lili Kang
Student Name: Lan Ma
Date of issue: Sep 3rd, 2007
Date of submission: Sep 25th, 2007

Content:

Abstract
u    Literature review-----------------------------------------3
Introduction
u    Company Name £ºStarbucks Coffee-------------------3
u    Background ------------------------------------------------4
Data description
u    Primary Data-----------------------------------------------5
u    Secondary Data -------------------------------------------5
u    Description ------------------------------------------------7
Result
----------------------------------------------------8
Reason for the investigation result
----------------------------------------------------8
Conclusion
         --------------------------------------------------------10
Reference
      ------------------------------------------------------11
Questionnaire    
          ------------------------- ...
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