Business Plan
Overview of the Business
Starbucks Corporation (NASDAQ: SBUX) is a coffeehouse chain based in the United States. Named after a character in the novel Moby-Dick, Starbucks is the largest coffeehouse company in the world,[1] with 7,521 self-operated and 5,647 licensed stores in 39 countries.[2] Starbucks serves drip brewed coffee, espresso- and non-espresso-based hot beverages, tea, and ice-blended drinks. It supplements these offerings with pastries, salads, and sandwiches. It also sells coffee mugs and other paraphernalia, as well as bagged coffee beans. Through its Starbucks Entertainment division and Hear Music brand, the company has ventured beyond refreshments into books, music, and film.
From its founding in Seattle, Washington, as a local coffee bean roaster and retailer, Starbucks has experienced a rapid expansion, making it the subject of a number of controversies. In the 1990s, the company was opening a new store every workday, a pace that continued into the 2000s. Domestic growth has since slowed down, though the company continues to expand in foreign markets. The first international location outside of the U.S. and Canada was established in 1996, and they now comprise almost one third of Starbucks' stores.[3] With its emphasis on being a "third place," Starbucks has helped develop a coffeehouse culture in places around the world.
Mission Statement
Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.
The following six guiding principles will help us measure the appropriateness of our decisions:
Provide a great work environment and treat each other with respect and dignity.
Embrace diversity as an essenti ...