1.Introduction
With the globalization, the growth of the media coverage (digital communication, internet) and the increasing consumer power, companies faced an increased scrutiny and a challenge to protect their companies’ reputation.
The Supermarkets are companies accused of producing food anywhere and anyhow, without consider the standards of labour, the preservation of flora and fauna and landscapes, the revenue of family farms, the management of waste, the welfare of farm animals, or the health and food security of neighbourhoods.
Doing the correct and making profit have traditionally been seen as mutually exclusive.
Shareholders are beginning to group together to campaign against certain issues
The supermarkets must to identify the stakeholders, and in each case, establish specific action plans to try to meet each expectative with responsibility
The supermarket consider in this assessment is Waitrose, UK supermarket chain part of the John Lewis organisation. Waitrose is one of the UK' top ten retailers with 26 department stores, 187 Waitrose supermarkets, an online and catalogue business, a direct services company, three production units and a farm.
(www.waitrose.com)
2.Main Stakeholder
In supermarket a stakeholder are groups of people or institutions that may significantly influence the success of your activity of the company.
Shareholders Customers Environment Workers
Nature Community Health Lo ...