Ateneo De Davao University
Jacinto Davao City
A CASE ANALYSIS ON
SPEEDWAY SALES COMPANY, INC.
IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF MARKETING 310
Background of the Study
In the year 1984 of May on a well-know institution of Midwestern University, Joe Drake graduated in a business degree having large amounts of energy and enthusiasm and had no job. His grades reflected inability to sustain a company rather it shows how well he can be on every Friday night party. With no companies interested in hiring him, he decided to work for his father on a gas station. His interest in cars especially fast cars, started everything which further end him establishing an upscale auto accessory shop retailer.
Sales in 1987 were rather sluggish but toward the end of the year, word of mouth , the modest newspaper ads he place, and an aggressive sales program resulted in $13500 sales at year’s end totaled 26000. 93 percent of profits came from radar detectors .Along these sales; issues regarding the ethicality of such high selling, profit-capable-good are on line affecting further sales and production of such resource from his suppliers.
I. Problem
Considering the problem regarding the business competition and radar detectors specially its ethical issues, what would be the best move for Drake to maintain SSC’s success?
II. Objectives
• To determine what possible solution must be done to win in the business
competiti ...