Spanier & Bourne Sail maker Case Analysis
SITUATION ANALYSIS
Nature of Demand
The customers of Spanier & Bourne are those who own sailboats, windsurfers, and sailboarders. They purchase these sails because they need them for their boats and boards.
Extent of Demand
The demand for the sales increased after the storm in Maui. The moderated after the loss of their large client. By adding aerospace technology, their sales increased once again.
Nature of Competition
The competition of Spanier & Bourne Sail makers includes all the other sail maker companies. Other competitors of Spanier & Bourne are the other attractions that may bring in tourists. Such places would be like clubs and other events that arise. Another competitor of the company would be other water accessories companies, like jet skies and water skies.
The Environmental Climate
The external factors that affect the company are the personal disposable income because if the consumers don't have enough extra money to splurge, then they are not able to spend it on entertainment activities such as sailing. Another external factor is the technological environment. If a company would like to purchase products from Spanier & Bourne but they don't have any communication to them, how would they put in their order? Culture would affect the company's because if the culture they are located around doesn't approve of the activities, then you won't profit from them. Also if you are around a culture that is accustomed to playing in the water, then your sales will increase.
The Stage of the PLC
I think that Spanier & Bourne are in the growth stage. Other competitors of sail makers ...