“Spain’s geographical diversity encompasses landscapes that range from deserts and coastal beaches to snow-covered mountains located in south-western Europe.” Spanish culture is deeply fixed in tradition and has been engraved by the many outside influences the country has endured throughout its long history. (Spain - Business & Social Etiquette) Spain's diverse and unique regions are not only geographically and climatically different, but form a diverse blend of personalities and identities. Proper and effective business etiquette in Spain can only be successfully through an understanding of a well-developed and highly detailed culture.
The Spanish culture places a large importance on personal pride. As a result of this avoiding loss of face through criticism or embarrassment should be avoided during a business meeting. In a business meeting it is necessary that your presentations are comprehensible in order to avoid any embarrassment that may occur from possible misunderstandings. Also, when dealing with your Spanish counterparts you may also find that proficiency and control are important elements of their work ethos.
In personal attributes, individualism is highly valued in Spain to include an emphasis on character and social status. Spanish culture highlights the importance of one’s self and family. On the other hand, influenced by its socialist past family values are a sense of identity and belonging to a group. Which are also integral parts of society into Spain. Therefore personal qualities, appearance, image and personal relationships are extremely significant components in modern Spanish culture. In a business background, personal attributes and character are frequently valued as much as technical ability, experience or professional competence.
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