Southwest Airlines Planning
Southwest Airlines began in 1971 with a vision to offer something different in a troubled airline industry. Ineffectiveness led to high costs, which led to high fares which only a fraction of the population could afford. By planning effectively, Southwest Airlines has become the largest domestic carrier in the United States, a desired place of employment and for customer service is a favorite of the traveling public.
Legal Issue
Southwest Airlines has been in a legal battle for many years trying to repeal the Wright Amendment, which affects Dallas Love Field Airport, which is Southwest Airlines home. The Wright Amendment is an old federal law that restricts operations at Dallas Love Field in Texas and created to protect the Dallas Fort Worth airport from competition and to keep it from failing. The amendment restricted travel from Love Field for commercial flights greater than 56 seats to points beyond the four states surrounding Texas, which included Louisiana, Arkansas, Oklahoma and New Mexico. The restrictions cause a predicament for Southwest as they depend on smaller, quicker and more efficient airports to keep delays at a minimum and flying from Dallas Fort Worth airport would mean delays and higher costs for passengers. A compromise allowed Southwest (2005) to continue operating from Love Field while other carriers had already relocated their operations to Dallas Fort Worth. Southwest continues its fight to free Love Field, as they believe that Dallas Fort Worth is now one of the busiest and most successful airports in the United States and no longer needs protection, and that the amendment does not allow passengers to pick their choice of airports.
Ethical
Customer and employee experience is very important to Southw ...