Table of Contents
Introduction
Company History
Sony Corporation Organization
People and Management Principles
Motion Picture Industry Summary
Sony Pictures Entertainment
Distribution
Motion Picture Distribution to Theatres
Home Entertainment Distribution
Identifying Channel Gaps
Film Flows
Physical Possession
Ownership
Promotion
Negotiation
Financing
Risking
Ordering
Payment
Segmentation
Legal Restrictions
Copyright
Piracy
Supply Chain Analysis
Agility
Adaptability
Alignment
Strategic Alliances
Conclusion
Resources
Introduction
The name Sony stands for great quality, technological leadership and prestige. Sony is unique in its large market share of many diverse industries including: electronics, entertainment, games, internet/communication services and financial services industries. Sony’s strategic planning has slowly enabled it to gain more ground in each industry with each year. Sony has acquired CBS Records, Columbia Pictures Entertainment, Aiwa Corporation, BMG, and Metro-Goldwyn-Mayer, in the quest for bigger and better resources (Wikipedia, 2004).
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, which is a U.S subsidiary of Sony Corporation. It is located in Culver City, California, near the heart of the motion picture industry, Hollywood. With each acquisition and merger SPE grows in size and profits. SPE reported group sales of $6.7 billion for the fiscal year that ended in March, 2003. Sony Pi ...