Sony Case Study

Sony
A video game is a game that's played using an electronic device with a visual display. The world of video games has changed drastically since its launch 30 years ago thanks to some classic video games such as Asteroids, Donkey Kong, and Pac-Man. The change from board games to videogame was powerful, it was fundamental; it did more than just change people expectation of what it meant to have fun, it changed societies, it changed many culture and it birthed this gaming industry. Since the early 1980s, this electronic entertainment means has emerged as a cultural trend throughout the world. Advances in technology are making games more realistic and interactive to play with rather than before. As console gaming and PC gamings are being evermore entangled via the internet and electronic technologies in general are starting to captivate gamers across the world. A sense of more realistic and lifelike games has emerged as the trend starting to and will continue to take part into the future.
Sony's PlayStation story started with Nintendo Co. that wanted to incorporate CD-ROM (Sony's technology) into their gaming system. Sony agreed to create the PlayStation, a system that would allow playing games from a CD-ROM drive. However, the two companies couldn't agree with the conditions and the deal was cancelled. In 1993, Sony Computer Entertainment, a division of Sony was created, following the break-up of a joint development team formed by Sony and Nintendo Co. Sony decided to develop its own standalone video game system. Sony's PlayStation, a novice to the gaming industry outstripped two established big names - Nintendo and Sega.

Technology
The fact that technology has become a component of every day life and people are becoming more used to it contributes to po ...
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