December 7, 2005
Sonic has emerged as the largest drive in chain in the United States. It is smaller than its leading competitors such as McDonald's, Burger King and Wendy's. Though it is smaller it leads in the category of customer satisfaction and loyalty. Sonic has improved its relationships with franchises and employees, offered unique menu innovations, invested in information technology and initiated.
History
Sonic Drive-In Carhops have been serving up beloved American food and signature Sonic favorites at "the speed of sound" since 1953. Founded by Troy Smith the first SONIC was established in Shawnee, Oklahoma. SONIC is parked in a very prominent place in the annals of drive-in history. SONIC developed innovations in the drive-in concept and is one of the few remaining drive-in chains left in America. In an industry stressed with automation, SONIC keeps the personal touch. Carhops still deliver food prepared-to-order right to you're the car.
Restaurant Industry
For the past three decades, the restaurant industry has consistently posted yearly sales gains. Today's consumers regard food prepared away from home as a necessity. Convenience, a need for socialization and gains in real disposable income has led consumers to spend more of their food dollars in restaurants. Last year, large chains for the first time captured more of the dining out market than independent restaurants. Their growth has resulted from highly sophisticated companies specializing in sit-down restaurants. Restaurant chains have expanded throughout the country and many are publicly traded (fueling their expansions). The growths of these chains coupled with slow-moving ...