Timothy Love
Marketing 331
Article Review:
Week 6 The SMC Dream
The article to be reviewed was a article from SMC about starting a home business with them. This review will include a summary of the article. After the review will be analysis how the article relates to target marketing.
It began as a dream over 60 years ago that's when SMC founder Abe Levine first conceived of a novel idea: he would warehouse vast quantities of giftware and general merchandise, and instead of hiring a sales force, he'd put people into business for themselves selling that product! "People work harder when they're working for themselves," Abe would say. "They put their heart and soul into their work. Those are the people I want selling SMC products."More than half a century later, that same simple idea continues to work on a larger scale than even Abe ever dreamed. Thousands upon thousands of people have found a way to change their lives. To supplement their income, to throw off the shackles of a boring, low-paying, time-clock-punching job. People enjoy personal satisfaction that comes from starting a business of their own, and watch it grow and prosper. At SMC, we're committed to the success of each and every one of our members. In fact, here's our Mission Statement:"Our Mission is to help people achieve their dreams and goals. We handle those dreams with care, and treat them as our own.
Our success depends on it." Everything we do at SMC is geared toward a single, fundamental goal: to help you start, run, and build a successful business of your own.
We began as a family business more than sixty years ago, and we're still a family business here at ...