swot analysisi (BENZ)
SWOT analysis
Strengths
- Worldwide Brand Name:
Daimler-Benz was created since 1926 by two German automobile pioneers, it headquarter was establish in Germany. As company is highly concern on quality of products and process, it becomes worldwide acceptance, reliability and well-known in the field of prestigious and luxury car.
- High Quality and Superior Engineering Products:
Company develops its image for engineering and manufacturing high quality cars for the premium segment. So, this has been a key asset of company ever since.
- High Safety Concern:
Mercedes-Benz attempts to diversify away from competitors, company decides to focus on safety which is the second of Moslow? needs that customers always concern after satisfy physical needs.
- Effective Channel of Distribution:
Benz has a lot of customers within Thailand and also in other countries; they are mostly concern on services that Benz provides. In order to give sufficient services, Benz sets up many dealers throughout Thailand which means Benz has strongly control over its channel of distributions.
- After-Sales Services:
This kind of services is one of the most important elements that customers use as criteria for purchasing decision. Mercedes realizes this kind of customers?needs so it tries to get brand loyalty and long term customers?relationship from this point. The way company does is setting up many dealers throughout Thailand in order to satisfy services needs and also provides other services such as 3 years warranty without mileages concerning.
- Innovation:
Car is t ...