Nature of Small Business
There is no single, uniformly acceptable, definition of small firm. It is one that has few employees, little or no formal structure and usually managed by one person, who is also the business owner (Bridge et al, 1998).
The main aspect of small business that distinguishes them from other businesses is obviously their size. However, small businesses are not just smaller versions of big businesses. They have a number of distinctive features that are not always obvious to the untutored observer. For example, in terms of their behaviour, the biggest difference between small and big businesses is likely to be that which results from the objectives or aspirations of their owners and managers. Larger business is more likely to be run by a professional management trying to maximise its value whereas small business is more likely to be run by owner manager with an aim based on personal benefits rather than merely to maximising business results (Bridge et al, 1998).
Small Business Profile
Photogenics was established on 1st of May 2005 In Makassar City, South of Indonesia by a friend of mine, Karlina “Nina” Otto. It is a “start from scratch” and sole proprietorship business, which makes her to become the owner manager as well. The business interview with the owner manager was conducted via emails and phone calls.
Karlina is a Certified Professional Photographer who earned her Bachelor of Arts degree at Queensland University of Technology, Australia. She has more than 10 years of experience in portraits and wedding photography, providing clients with a high level of expertise and creativity. In addition to that, she is also a member of the Professional Photographers of Indonesia, as well as the Professional Photographers of Ma ...