Executive Overview
Concept
In the last two decades the use of computers has become far more widespread that it was ever envisaged; more importantly the usage of computing itself has changed significantly from where it started in the days of the mainframe (scientific use) to where it is today (social, lifestyle use) with computers the size of your hand. The user has changed; they are not technical, watch satellite TV and simply want to consume computing rather than have to deal with its daily headaches...in short; they want computing to be like their television – on-demand, reliable, secure, and inexpensive and subscription based... The natural answer is to give them the facilities of computing but provided to them much like the systems they are used to such as Cable or Satellite TV.
Product
Nivio provides the answer by completing the puzzle – by treating software like any other content it allows user to rent applications; enjoy parts of the service free through ad monetisation and more importantly have the same dependability & headache-less access like their other interactive systems (TVs don’t get viruses, fall victim to spam, get out of date or crash!) – it works from existing PCs, Laptops through to its own little device called the Companion and eventually any internet-device that is “nivioEnabled”; ubiquitous access everywhere.
Product Strategy
Ultimately; whilst Nivio is “bleeding edge” in every respect (from technology to feature-set) it is clear that there are several verticals that it “converges over”; independently these verticals have tens of millions of users and market sizes in the 100s of millions of dollars if not in billions. These verticals converge through “inherent” features of having a computer that lives in the internet (i.e.no ...