Skoda Auto - International Business

Skoda Auto

The story of Skoda is one of struggle and success. Skoda enjoys a century-long history of motor vehicle manufacturing in a small town in the Czech Republic, about sixty kilometers outside the cultural and tourist center of Prague. Despite early achievements, times became much harder during the former socialist era. The physical plant fell into disrepair and quality declined. However, this tale in one of transformation, and Skoda has once again become very successful in a joint venture partnership with the large German manufacturer Volkswagen (Mendenhall and Oddou, 379).
At the beginning of 1895 mechanic Václav Laurin and bookseller Václav Klement began producing bicycles "Slavia" in Mlada Boleslav.In the next few years, 1899, the firm Laurin & Klement decided to manufacture also motorcycles, which led
 to success in many international competitions. After first attempt at the turn of the century the firm started to manufacture cars.  In 1905, Laurin & Klement introduced their first car, Voiturette A, which became very successful between Czech classical veteran cars.  Its production grew so fast that soon L & K overstepped the scope of the family business.
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In 1907 the founders implemented the business transaction to joint-stock company. In 1920s, the need for merge with stronger industrial partners was expressed that, in 1925, Laurin and Klement merged with Skoda Plzen (Pilsner). In the following years the modernize manufacturing did not only include cars, but also trucks, buses, air engines, and agriculture machinery. In 1930 the car production in the scope of concern was earned many credits. Creation of Joint Company for Automobile Industry (JCAI) after the world industrial crisis led
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