Situation Analysis And Problem Statement: Global Communications

The world of communications within a global environment is pertinent due to the effectiveness of communications and how communication has been compared with corporate operations. In various companies such as Ford Motor Company, morale has become low due to layoffs, poor technology, outsourcing of jobs overseas, including relocated in an entire different state, profitability, reduction of employee benefits and salary cuts (Martin and Davidson, 2006). Global Communications, once a leader in the forefront of communications has adopted an orthodox business agenda in order to remain competive, has managed to emphasize the greatness of communication, especially amongst company stakeholders. Global Communications is now faced with a 50% loss of capital, loss of stock valued now at $11 versus the $28 per share three years ago at trading. Communication compositeness from other companies such as MCI, Sprint, and Time Warner- better known as a cable TV conglomerate has taken control of the communication arena and now has left Global at the back as a top ranking business in communications. Consumers decided to take their services elsewhere, to a newer and more improved communications market, somewhere to receive better products and services. In order to compete with other companies in communication, Global along with its executive staff, has decided to devise a plan and strategically go forth with this new "agenda". In this new and improved plan, Global has initiated a program that would introduce new services to residential customers as well as business clientele. Global has partnered with a major Satellite provider and the senior executives have identified cost-cutting ideas, along with outsourcing several call centers to Ireland and India.

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