Case Study:
Here are some of the strategies that bought SIA to where it is today.
Industry Challenger/ Trend Setter
Singapore Airlines, consistently being one of the most profitable airlines globally began with the incorporation of Malayan Airways Limited, venturing out to only 3 locations, within their narrowly defined job and continued to expand reaching out to 65 destination, 35 countries on 5 continents.
Brand Building
Having decided on a product that is fully branded and services strategy vastly differentiation in nature right from it's humble beginning. Being the first to introduce hot meals, free alcoholic and no-alcoholic beverages, hot towels with a unique and patented scent, personal entertainment systems, video-on-demand in all classes, and once, in-flight Internet connection. Singapore Airlines has maintained it's position as a pioneer in this marketing strategy.
Among all major air-liners, Singapore Airlines presently maintains the youngest fleet of aircraft, keeping to the stringent policy of replacing its older aircraft for newer, better models, Singapore Airline ensures that it has always been the first in acquisition to take the delivery of the latest model type like Boeing 747s, Boeing 777s and the juggernaut, Airbus Super Jumbo A-380 in 2007.
The reasons behind this strategy is clear; by having the latest aircrafts, Singapore Airlines could enhance cost efficiency and at the same time, used the events as chances to promote itself to the global market, hences further distinguishing it brand.
As Singapore Airlines believes that “innovations” has a rather short life span, it never cease to invest substantially in researches and designs to keep its head well above other Air-liners.
Therefore, through applications o ...