Table of contents
Title Page
• Overview 1
• Board of Director 2
• Shangri-La Culture 3
o Philosophy 3
o Vision 3
o Mission 4
o Guiding principle 4
• Product and Services 5
• Company Analysis 6
o SWOT analysis 6
o Location analysis 6
o Forecasting 7
• Competitor 9
• Current issue 10
• Recommendation 12
• Conclusion 12
• References 13
Overview
Shangri-La Hotels and Resorts is the world’s largest Asia-based luxury hotel group, welcomes business and leisure travelers with award winning Asian hospitality. Shangri-La Hotel and Resorts began in year 1971 with the first deluxe hotel in Singapore. The group now has 52 deluxe hotels and resorts located in Asia and Middle East cities. There are new properties under development in Europe and North America.
Shangri-La Hotels and Resorts group has several brands name,
• Shangri-La City Hotels
• Shangri-La Resorts
• Traders Hotels
• Chi, The Spa at Shangri-La
Besides this, the group also provides s ...