STRATEGIC MANAGEMENT
FINAL REPORT
Presented by: Dr. Ayesha Ayaz
TABLE OF CONTENTS:
EXECUTIVE SUMMARY 3
TIME LINE 3
THE COMPANY: PRESENT AND FUTURE PLANS 4
MISSION STATEMENT 5
DISTRIBUTION: NETWORK OF CHANNELS TO REACH END CONSUMER 5
DOMESTIC ROUTES 6
INTERNATIONAL ROUTES 7
PRODUCT LINE 7
PRODUCT LIFE CYCLE (PLC) 11
SERVICE FACILITIES 11
INDUSTRY ANALYSIS 12
MAJOR COMPETITORS 15
MARKET SIZE AND MARKET GROWTH 18
PAKISTAN/SOUTHWEST ASIA TRAVEL GROWTH FORECA ...