Service Industry in Context ? Euro Disney
Introduction
This assignment aims to define service industries and classify the key elements of Euro Disney by discussing competitors, product and service offering, characteristics, drawbacks and recommendations.
Part A
Euro Disney is a branch of the Walt Disney group and opened in April 1992 to join the Disney trend and fellow Disney theme parks in America and Tokyo. Disney land opened in 1955 on an 80 acre site in the suburban town of Anaheim. Euro Disney is located just outside of Paris in Northern France. It is stated in the Euro Disney case study:
"Walt Disney dreamed in the 1950s of a new type of entertainment" (Euro Disney ? an American in Paris, Christopher H. Lovelock)
Walt Disney died in 1966 and it was a remarkable achievement that the Disney company continued to progress. In 1971 the second Disney land opened in Florida and it was named, Walt Disney World.
The Euro Disney site is equivalent in area to one fifth of the city of Paris. In the first year of operation Euro Disney attracted 11 million visitors with 12.000 employees. Euro Disney compromises many different sectors from Main Street, USA, Frontier land, Fantasy land, Adventure land and Discovery land.
Service Industry Sector
Euro Disney operates within multiple service industry sectors. The first sector that it operated within is recreational and hospitality service sector. This consists of elements ...