Selling and Sales Force Management Plan
Randall Keith Winton
Marketing 458 Section 001
Dr. Dan Flint
November 28, 2007
Introduction
Canon PowerShot cameras are small in size and light weight cameras that capture images digitally and store those images on a memory card. This is as opposed to the traditional Canon camera which uses 35mm light sensitive film. The Canon PowerShot Cameras are equipped with a lens that is capable of magnifying an image up to 3 times. By using a memory card, PowerShot cameras have the ability to capture both single still shots and record short videos. PowerShot cameras also feature an LCD screen on the back of the camera allowing the user to view the picture that is being taken. This LCD screen along with a play back mode also allows the user to review the pictures they have taken and gives them the option to delete or keep it. PowerShot cameras can also easily upload pictures when connected to a PC, allowing for use on the internet or in an email.
Canon PowerShot Digital Camera
Canon Inc. is a multinational corporation with a history of being one of the leading companies in the imaging and optics field. Canon Inc. designs and manufactures its own digital imaging equipment including cameras, lenses, camcorders and inkjet printers. Canon has a reputation in its industry for providing superior quality products at competitive prices. It is this experience and their large investment in product research and development that give canon its competitive advantage.
Part 1 Plan for Selling
Prospecting
The initiation of the selling process would begin with the generation of lead ...