Segmentation

Summary of Product Features and Benefits

No.    Feature    Benefit
1.    

Holds up to 15,000 Songs

    This allows the user to store a massive amount of songs on their iPod mp3 Player
2.    

Holds up to 25,000 Photos (Slide-shows)

    This allows the user to store a enormous amount of photos on their iPod, which results in a great portable storage device that is incredible convenient for the customer.
3.    

Holds up to 15 Hours of Video ( Movies, TV Shows, Home Videos)

    Being able to store and view video files has been a revolutionary step for Apple. They’re ground-breaking innovation has culminated to set the standards for what used to be portable music players to what we have now: portable computers.
4.    

The ‘Apple Wheel’

    
This feature gives you the benefit of entire access to your music, photos, and movies from one thumb

5.    

20 hours of battery life

    20hours of battery is a long step forward from the original PMP battery life of 7 hours.
6.     Bright 2.5inch 320x240 pixel TFT display
    
The TFT display stands for Thin Film Transistor. This is a type of LCD flat panel display screen where each pixel is controlled from one to four transistors. The TFT technology provides the best resolution of all the flat-panel techniques, but it is also the most expensive.

7.    

4.1 x 2.4 x 0.55 inches (The Size)

    There is no other portable music player that has so much technology within it a ...
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