Situation Analysis and Problem Statement: Gene One Corporation
Karen Berdugo
University of Phoenix
May 30, 2006
Situation Analysis and Problem Statement
The first environmental benefits that come to mind when discussing bio-technology may include reduced pesticide applications, less soil tillage and reductions in associated fossil-fuel use. Gene One entered the industry with innovative gene technology that did just that. As a result, the company quickly grew into a multi million dollar company. With such success, Gene One's executives and Board of Directors are faced with the decision to maintain its privately owned state or go public within the next three years.
Situation Background (Step 1)
As a privately owned company, Gene One has been able to establish the company as an innovator in the biotech industry. In order to achieve its goals of being a leader in the industry, Gene One needs to realize more visibility and creditability by becoming a public company. In order to do this, Gene One must build its brand image, increase its customer base and implement a marketing infrastructure. (University of Phoenix, 2006).
The executives at Gene One have decided to offer an IPO within 36 months. Before this offer can be accomplished, the executives must address various issues that become barriers to implement their strategy of maintaining competitiveness within the biotech industry and ensure that they continue to reach their projected growth targets of forty percent per year.
Issue Identification
With the economic indices on the bio tech industries' side, executives at Gene One must act expeditiously to acquire long-term competitive advantage. To do this, all members of management must agree that the aggressive goal to of ...