The “Market Segmentation” for the “Italian Sausage” Business:
The market segmentation for the Italian Sausage Business is primarily a demographic segmentation based on the gender (women), work status(working and less time to cook pleasing meals) and number of kids (kids love Italian sausages) in the household. This can be thought as segmentation based on observable characteristics of customers.
The “Target Markets” for the “Italian Sausage” Business:
Based on the research conducted by Saxonville, the target group should be the “female head of household”. This is because, Italian sausages are generally eaten during dinner time and female head of household has to be able to make a din ...