SAUDI HOLLANDI BANK ? MARKETING IN THE FACE OF CHANGING BANKING NEEDS
Co-op Training Report
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TABLE OF CONTENTS
1. Acknowledgements ? 3 2.
3. Abstract ? 4 4.
5. Introduction ? 6 6.
7. Banking in KSA ? 13 8.
9. SHB ? Profile ? 19 10.
11. Products (SHB) ? 21 12.
13. Problem Description ? 33 14.
15. Marketing Activities of SHB ? 35 16.
17. PEST Analysis ? 36 18.
19. Marketing Strategies ? 43 20.
21. Evaluation of Strategies ? 47 22.
23. SWOT Analysis ? 49 24.
25. Conclusion ? 52 26.
27. References 28. 53
ACKNOWLEDGEMENTS
I am grateful for the opportunity to acknowledge the pleasure I had in working with the outstanding professionals at The SAUDI HOLLANDI BANK (SHB).
First and foremost, I would like to thank the GM-Marketing of SHB, Mr. Abbas Jammali. Every student should have the opportunity to work with someone so dedicated and talented. And to all those who have worked ti ...