Table of Contents
I. Introduction 3
II. Wake-up call 3
III. Advanced Product Design Team 4
IV. Common Threads of Success 5
V. Business and Marketing Strategy 8
VI. Challenges for Saturn 10
VII. Future for Saturn 12
VIII. Conclusion 13
IX. Bibliography 14
Introduction/Overview:
America did not alone invent automobile, but America had been the leader in the automobile technology and manufacturing for several decades. During that time, American automobiles shared their technology and know-how with Japanese and German manufacturers. And, American companies did not pay a great attention to what Japanese and German manufacturers have learned from their American counterparts. During 1940s, American has produced 80% of the world's automobiles, by 1960s, this has dropped to 50% and currently, Ame ...