Samsung Smart Fridge
Marketing Plan
Prepared by:
Elizaveta Chernova
Susanne Pfisterer
Kelly Seawell
Semih Yilmaz
CONTENTS
Page
EXECUTIVE SUMMARY????.??????????????????...4
MISSION STATEMENT???????????????????????...5
CURRENT MARKET POSITION?.?????????????????....5-9
Product
Target Market Analysis
Place
Price
Promotion
Processes
Physical Evidence
MARKET OVERVIEW.?..????????????????????....9-10
Description
Laws and Regulations
Current Business Trends
SWOT ANALYSIS????????????????????????10-13
Strengths
Weaknesses
Opportunities
Threats
Key Issues
Key Opportunities
Competitor Analysis
ASSUMPTIONS??????????????????????????..13
Sales
Revenue
Customer Base
OBJECTIVES?????????????..????????????...13-15
ANSOFF'S MATRIX????????????????????????..15
STRATEGY???????????????????????????16-21
Corporate Strategies
Target Market
Positioning Statement
Brand Development Strategy
Pricing Strategy
Marketing Strategy
Public Relations Strategy
Advertising Strategy
Sales Promotion Strategy
Sales Strategy
Distribution Strategy
Partnerships
FINANCIAL FORECAST?????????????????????..22-23
Break Even Analysis
CONCLUSION?????????????????????? ...