1. Introduction
Infantino are an USA based company, seeking in entry though the UK market. Infantino is the award winning company. As the leading brand in USA, Infantino enjoying a high profile amonget parents and retailers market, for the specialist infant products, the infant accessories, carriers and toys.
Infantino decided to enter the UK market after logical marketing research. In the following report will investigate into the sales and selling opportunities for the product and how can Infantino approaching to the target market.
The definition of baby products market has a very small and clearly defined, consumer base on the babies under 2 years old, which has been shrinking over the past two decades as the birth rate has declined. Infantino choose this period to operate its marketing and sales strategy though the investigate according to the PEST Analysis, form the angle of political, economic, social and technological factors, evaluate the current infant products market situation in UK. Government help parents gain flexible work hour, while lessening financial burdens, in spite of the low rate of birth and the deferred of childbirth. Economic factors analysis, due to the domestic product gross and increase household disposable income, UK families show the strong purchasing power on the infant products.
In the second part, sales strategy is being recommended basic on the SWOT model, with the market position in the UK and competitor analysis, focus on the toy suppliers and specialist toy retailers. Marketing promotion methods are also being recommend in this part.
Sales management task and objects are being identify, in the following third part, than goes into the core theme of personal management adopt by ...