Abstract
TechSneaks is a retail manufacturing company specialized in advance technology that provides uniqueness and quality in footwear. As technology is rapidly changing we have discovered that it is rapidly making people lazier, especially our youth. There is a “thin line” between being active and healthy oppose to lazy and unhealthy. We have come up with a plan that will get people up and going again. Our main goal is to reach the United States of America education market segment, business segment and athletic segments. These segments include colleges and universities students, instructors, businesses, the student’s parents and athletes. Nonetheless, these segments are very essential and they remain a core market for our company. However, the majority of our marketing efforts will focus on targeting College students.
As mentioned in the aforementioned paragraph TeckSneaks’ four major marketing segments consist of Students, Business professionals, Parents and Athletes. The students are between the ages of 17 and 25. These young adults are interested in music and are technologically savvy, these individual either owns mp3 players or is familiar with the technology. These college students are trendsetters and love to try new products.
The Parents on the other hand, however, are more laid back and have less concern about technology. TechSneaks realizes this and as a result additional marketing efforts are design to ensure that the student’s parents become technology savvy and develop a liking and interest for the product. The next market segments is business professional, these business professional are technology savvy, they know about the technology and the changes that ...