SALES & MARKETING MANAGEMENT ? JUL 2007
Individual Assignment (10%) ? due on lesson 5
Choose a product you have bought recently. Trace and explain the buying process you have gone through in the following order.
My Name: Tng Ruyi__________________________
Product: Creative Zen V plus 8GB_______________
Steps in buying process:
1. There was a need to buy an mp3 as the previous one was stolen at work. Therefore, I need to find one replacement. The mp3 was usually during the travelling time to work or school.
2. The previous mp3 I've been using was bought from creative. I trust the brand and the brand usually give a year warranty. Plus, most of my family members were also using that brand. Usually, there are a few creative warehouse sales in a year. Therefore, I saw an advertisement in the newspaper and I waited till the sale date.
3. There were two alternatives, both of the same brand but they had different pricing. The 1st one was Creative Zen Vision W 60GB. It cost $599 sin. The 2nd choice was Creative Zen V plus 8GB. It cost $299 sin.
4. In the end, the product that was chosen was the 2nd choice which is the Creative Zen V plus 8GB. It cost me $299 sin. When I queue at the counter for payment and selection, there were many people way ahead of me getting the same model. It was an unexpected turnout. Therefore, I was very satisfied and happy with the choice I made and choose.
5. After that, I was told to go home and charge the mp3 first for eight hours. I was quite pleased that I did not have to spend any more money on buying batteries as the previous model needed. The software was installed in to the computer before you start load ...