1. BACKGROUND
1.1. Business Overview
Sadia is one of the world's leading producers of chilled and frozen foods. Established in Brazil in 1944, it is today the market leader in all segments in which it is present, and it is also Brazil's main exporter of meat-based products.
Sadia's brand name has been voted the most important and valuable brand among all Brazil's food brands. In Portuguese the word Sadia means "healthy". In addition, Sadia has much more to offer. Their products are highly nutritious, practical, safe to eat and very tasty.
Sadia is proud to have nothing less than 12 industrial plants in Brazil that together produce over 1.3 million tons of protein-based products coming from chicken, turkey, pork and beef, not to mention the pasta, margarines and desserts.
Sadia's great variety of food products has conquered an ever-greater preference of consumers around the world. The secret of such success lies in the distinctive quality of the products, the great know-how at their disposal, marketing creativity, competence in the establishment of the brand in specific markets and in dedication to service that the company manages to provide to over 70 thousand direct points of sale in Brazil and around 200 foreign clients in the four corners of the globe.
Only through tasting one of Sadia's food products, one will be able to evaluate the reasons for such a success. The line of products comprises over 2,500 different products to choose, taste and enjoy: varied cuts of poultry and pork meat, cooked meats, cold cuts in general, sausages, hamburgers, lasagna, ravioli and other types of pasta, pre-cooked meat based meals, creamy margarines, pizzas, soups, desserts and much more.
Sadia has not only amassed over 60 years ...