Sabre (American Airlines)

American Airlines is the world's largest airline. It serves 250 cities in over 40 countries with more than 4,000 daily flights. The combined network fleet numbers more than 1,000 aircraft. American's award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the "oneworld" Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories.
In 1934, American Airways Company was acquired by E.L. Cord, who renamed the company "American Air Lines". Cord hired Texas businessman Cyrus Rowlett Smith to run the company.
C.R Smith was committed to change the airline into a passenger transportation business. To do so and beat competition he decided to: improve his service and excel in marketing. Realizing the importance of flight attendance he started a training program for his stewardess and other employees.
For more than 40 years, Sabre Holdings has transformed the airline industry through technological advancement. The first passenger reservations system offered by Sabre, installed in 1960, marked a dramatic technological leap forward for the airline industry, automating one of its key business areas. In the following years, Sabre Airline Solutions pioneered technological advances for the industry in areas such as revenue management, pricing, flight scheduling, cargo, flight operations and crew scheduling. And not only did we help invent electronic commerce for the travel industry, the company holds claim to progressive ...
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