SABMiller
The development of processes and policies by a multi-national company, comprising of several new acquisitions, to provide a sound basis from which to implement corporate social responsibility actions.
The company
SABMiller is the world’s second largest brewer, with brewing interests or distribution agreements in over 60 countries across five continents. It employs over 53,000 people worldwide and had a turnover of US$15,307 million in 2006.
For nearly a century, the company’s operations were mainly limited to South Africa and other African countries. The last 10 years, however, have seen rapid international expansion. Through acquisitions, SABMiller has put down roots in Europe, Asia, North and South America, and transformed itself into a global business. It has dual listing on the Johannesburg Stock Exchange and London Stock Exchange (entering in 1999).
SABMiller is evolving from an operating company, focussing predominantly on brewing, to a brand-led company. It manufactures and markets over 150 beer brands that include Peroni Nastro Azzurro, Miller Genuine Draft, Castle Lager and Pilsner Urquell, as well as major regional brands such as Miller Lite and Carling Black Label. SABMiller also owns Appletiser, the international sparkling fruit juice brand and is one of the world’s largest bottlers of Coca-Cola products.
As a company with its roots firmly embedded in South Africa, its culture was traditionally based on community support – recognising that economic performance, growth and the success of the business were and are the main priorities. In South Africa, this could only be driven by the relative prosperity of people to buy its products and black empowerment. SAB adopted its first equity strategy in 1971, again recognising ...