Current demand of RSI
• A huge need of people and untapped market
? In the United Kingdom
? 1 in 50 (half a million) of all workers in the UK have reported an RSI condition
(Source: TUC)
? 5.4 million working days were lost in sick leave due to RSI last year
(Source: TUC)
? Every day, six people in the UK leave their jobs due to an RSI condition
(Source: TUC)
? The cost to UK industry is likely to be between £5 billion and £20 billion annually
(Source: estimate based on Buckle and Devereux, 1999)
? One large employer found that the average cost of retiring an employee on medical grounds was £40,000
(Source: Employers’ Forum on Disability)
? International
? 3 out of 5 office workers in Sweden have symptoms of RSI
(Source: Buckle and Devereux ,1999)
? 60% of Australian children using laptops in school experience discomfort
(Source: Straker, 1999)
? 40% of Dutch university students have an RSI condition
(Source: Argos & Dutch RSI Association, Netherlands, 2002)
? Dealing with the impact of RSI conditions accounts for between 0.5% and 2% of gross national Income
Competitive environment (external environment such Pestle, five forces)
? Pestle
• Political: taxation policy opportunity for SMEs
• Socio cultural: Attitude at work and leisure, lifestyle changes and population are opportunities
• Environmental: recycling material such papers, ink
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