Riordan Systems: Evaluation and Recommendation
Riordan Manufacturing has been and will continue to be a leader in the manufacturing of plastics using polymer injection molding. We will continue to maintain this standard of excellence by maintaining our ISO 9000 certification and providing continuing excellence in quality assurance and innovation. Over the next two years, a plan to increase our revenue from $46 million to $50 million will be implemented. To achieve this goal, existing business systems have been reviewed and changes have been made where needed. We have taken into account the recommendations made by each department in establishing these changes and feel that each department will benefit from these changes.
Sales and Marketing Department
All of the sales to past customers have been annotated using written methods. Riordan has requested that all past sales records, made up of diverse databases, paper files and microfiche be inputted into a Customer Relationship Management (CRM) system. The information recorded in these records is largely made up of information that can easily be entered into a CRM database for easy distribution and reproduction between departments. The CRM package will also benefit Riordan by providing the customers access to a front end server (extranet), to be able to create accounts, check account status, pay bills and place orders. Having a single CRM database will provide sales personnel or customer service representatives with the ability to quickly check customer accounting information without having to search through various paper work, microfiche and out of date or inadequate databases. Internally, employees will be able to keep track of various vendors who have a proven track record of discounts, reliable shipping a ...