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INSTITUTE OF COMPUTER AND MANAGEMENT SCIENCES
ASSIGNMENT TOPIC: FAVOURITE PRODUCT
SUBMITTED TO: MISS BAKHTAWAR
SUBMITTED BY: AALA SHAH
DISCIPLINE: BBA (HONS)
SEMESTER: 2nd
ROLL NUMBER: 54
SUBMISSION DATE: 25TH NOVEMBER, 2008
ACKNOWLEDGEMENT
All praise to be almighty ALLAH, the source of knowledge and wisdom within and beyond our comprehension and WHO bestowed me the power to undertake this work.
I express my deepest sense of gratitude to our reverend and venerable teacher Miss. BAKHTAWAR for her propitious guidance, incessant and meticulous criticism, encouragement and consolatory behavior throughout semester
INDEX
Rimmel(history)………………………..4
Marketing mix…………………………….6
1.Products………………………………..7
2.Price……………………………………..9
3.Place……………………………………..11
4.Promotion……………………………...12
RIMMEL
(HISTORY)
Beauty loves a legend, and legends don’t come much more compelling than the story behind Rimmel, one of the world’s oldest cosmetics brands. In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834, the move to London had proved so successful that, together with his son and apprentice Eugene Rimmel, then aged just 14, he opened a perfumery of his own. The House of Rimmel was established.
As the business flourished, so too did the talents of Eugene Rimmel. By the age of 24, he had become, not only an expert perfumer, ...