Water Inc.
Marketing Plan
4800 Richland Drive
Gahanna OH 43230
Phone: 614 271-5450
Fax: 775 659-6219
Email:lgulley@my.devry.edu
Web Site: http://mamma2molly.tripod.com/
Linda Gulley
Table of Contents
EXECUTIVE SUMMARY 3
MARKETING OBJECTIVES 3
PRODUCTS OR SERVICES 3
PROJECTED OUTCOMES 3
COMPANY DESCRIPTION 3
STRATEGIC FOCUS 4
MISSION/VISION 4
GOALS (LONG-TERM) 4
FINANCIAL 4
NON-FINANCIAL 4
ENVIRONMENTAL ANALYSIS 5
SWOT 5
INTERNAL 5
EXTERNAL 6
COMPETITIVE ANALYSIS 6
MARKETING OBJECTIVES 6
MARKET SEGMENTATION AND TARGET MARKETS 6
POINTS OF DIFFERENCE 7
PRODUCT POSITIONING STATEMENT 7
PRODUCT STRATEGY 8
PRICE STRATEGY 8
PROMOTION STRATEGY 9
PLACE STRATEGY 9
Executive Summary
?{ The LIFT Water concept is a unique caffeine experience designed to appeal to college students and businesspersons looking for an alternative to coffee, sodas and energy drinks. LIFT Water offers a variety of uses and can be manufactured and marketed at a competitive cost.
Marketing Objectives
?{ The plan will create product awareness through internet advertising via websites popular with college students (i.e. MySpace) and billboards on larger campuses. During finals week at the largest campuses in the United St ...